1. Introduction

FlowBalance is committed to protecting your privacy and handling your personal data in accordance with the UK GDPR and Data Protection Act 2018. This Privacy Policy applies to all personal data processed via our website (help@flowbalance.co.uk) and related services.

2. Data We Collect

• Account Information: name, email, billing and shipping address, telephone number when you register or place orders.

• Payment Details: processed securely by our payment provider; we do not store full payment card data on our servers.

• Cookies & Analytics: usage data collected via cookies and third-party trackers (e.g. Google Analytics) to improve site performance and user experience.

• Communications: any messages you send us (e.g. support inquiries) are retained to respond effectively and improve service.

3. How We Use Your Data

• Order Fulfilment: to process purchases, arrange delivery, and manage returns/refunds.

• Customer Service: to respond to queries, complaints, and requests.

• Marketing: with your consent, to send newsletters, promotions, and product updates; you can opt out at any time.

• Legal Compliance: to comply with tax, accounting, and anti-fraud obligations under applicable laws.

4. Lawful Bases for Processing

We rely on:

• Contract: to perform our agreement when you place an order.

• Consent: for sending marketing communications.

• Legal Obligation: for record-keeping and tax reporting.

• Legitimate Interests: for fraud prevention, network security, and website improvement.

5. Sharing Your Data

We may share your personal data with:

• Delivery Partners: to fulfil orders.

• Payment Processors: to process transactions.

• Analytical & Marketing Services: to optimize our site and campaigns.

• Legal Authorities: if required by law or to protect our rights .

6. Cookies & Tracking

We use essential, performance, and marketing cookies. You can manage your preferences or disable non-essential cookies via our cookie banner or your browser settings.

7. Your Rights

Under UK GDPR, you have the right to:

• Access, correct, or delete your data.

• Restrict or object to processing.

• Data portability.

• Withdraw consent at any time.

• Lodge a complaint with the ICO (Information Commissioner’s Office).

8. Data Security & Retention

We implement appropriate technical and organisational measures to safeguard your data. We retain personal data only as long as necessary for the purposes outlined, or to comply with legal obligations.

9. Policy Updates

We may update this policy periodically. The “Last Updated” date at the top will reflect changes. We encourage you to review this page regularly.

10. Contact Us

If you have questions or wish to exercise your rights, email us at help@flowbalance.co.uk or write to:
FlowBalance Ltd, London, UK.